Peningkatkan Ketrampilan Mitra dalam Internet Marketing Melalui Penerapan Internet of Things pada Industri Kopi Tanjung Java
DOI:
https://doi.org/10.36277/abdimasuniversal.v5i2.261Keywords:
Internet Of Things, Internet Marketing, , Micro Small and Medium Enterprises, CoffeeAbstract
The Tanjung Village of Jepara Regency is located on the slopes of Muria Mountain. Most of the livelihood of the villagers is farming. one of the plants that are suitable to be planted in this area besides rice is coffee. Most of the residents grow coffee only for personal consumption and not for sale. This is because the selling price is cheaper. The partner we invite to cooperate in this service activity is Tanjung Java Coffee. It was initiated by Mr. Nor Rokhim in 2018 with 5 employees. Previously in Tanjung Village, there was no coffee business so Tanjung Java coffee was a pioneer who started a coffee business there. The Partners Had problems are 1) at the roasting steps still using the 2nd party so that the roasting cost is expensive, 2) Marketing is still manual with a consignment system and offers to coffee shops in Jepara. Solutions to overcome these problems are through socialization methods, IoT and internet marketing training, application of roasting equipment and training on layout, mentoring, evaluation and monitoring. The results of this activity benefit partners by increasing the production capacity 33%, assets 60%, benefits 2%, and skills partners.
Downloads
References
Abdullah, A., Cholish, C., & Zainul haq, Moh. (2021). Pemanfaatan IoT (Internet of Things) Dalam Monitoring Kadar Kepekatan Asap dan Kendali Pergerakan Kamera. CIRCUIT: Jurnal Ilmiah Pendidikan Teknik Elektro, 5(1), 86. https://doi.org/10.22373/crc.v5i1.8497
Alwendi, A. (2020). Penerapan E-Commerce Dalam Meningkatkan. Manajemen Bisnis, 17(3), 317–325. http://journal.undiknas.ac.id/index.php/magister-manajemen/
Andrianto, W. (2019). Teknik Mengubah Whatsapp Menjadi Mesin Uang. Billioner Store.
Asosiasi Pengguna Jasa Internet Indonesia. (2021). Laporan Survei Internet APJII 2019 – 2020 (Q2).
Baso, R. L., & Anindita, R. (2018). Analisis Daya Saing Kopi Indonesia. Jurnal Ekonomi Pertanian Dan Agribisnis, 2(1), 1–9. https://doi.org/10.21776/ub.jepa.2018.002.01.1
Falah, M. I. I., & Setiawan, A. C. (2022). Optimalisasi Media Sosial Dalam meningkatkan Citra Lembaga Pendidikan di Masa Pandemi Covid-19. Inspirasi Manajemen Pendidikan , 10(1), 73–81.
Fauzi, R. U. A., Kadi, D. C. A., Waluyo, W., Zakaria, M. A., Lestari, E., Octavia, N., & Laksono, N. T. (2021). Internet Marketing Strategi Untuk Meningkatkan Pemasaran Industri Kopiah Desa Temboro Karas Magetan. Jurnal Pengabdian Masyarakat Indonesia, 1(1), 17–24. https://doi.org/10.52436/1.jpmi.5
Hernawati, H., Jamili, A., & Hadi Saputra, D. (2019). Pengembangan Usaha Produksi Jamur Tiram Kelompok Wanita Tani Berbasis Wilayah. Jurnal Pengabdian Masyarakat Berkemajuan, 3(1), 124–130.
Indra, I., Humam Hamid, A., Dewi Fazlina, Y., Baihaqi, A., & Athaillah, T. (2021). Potensi Pengembangan Kopi Robusta (Coffe Canephora) di Kabupaten Aceh Tenggara. Journal Agribusiness Sciences, 5(01), 33–40. https://doi.org/10.30596%2Fjasc.v5i1.8141
Iskandar, D., Sunandar, A., Politeknik, ), & Surakarta, I. (2021). Utilization of Arduino UNO Technology and Arduino IDE to Create Electrical Disconnect Products for Electronic Equipment. JURNAL AKSI (Akuntansi Dan Sistem Informasi), 6(1), 19–23. https://doi.org/10.32486/aksi.v6i1.653
Kinasih, A., Winarsih, S., & Saati, E. A. (2021). Jurnal Teknologi Pangan dan Hasil Pertanian Info Artikel. Teknologi Pangan Dan Hasil Pertanian, 16(2), 1–11. https://doi.org/10.26623/jtphp.v16i1
Susanti, N. (2018). Perancangan E-Marketing Umkm Kerajinan Tas. Simetris: Jurnal Teknik Mesin, Elektro Dan Ilmu Komputer, 9(1), 717–722. https://doi.org/10.24176/simet.v9i1.2042
Susanto, F., Komang Prasiani, N., & Darmawan, P. (2022). Implementasi Internet Of Things Dalam Kehidupan Sehari-Hari. Jurnal IMAGINE, 2(1), 2776–9836. https://jurnal.std-bali.ac.id/index.php/imagine
Tanjung, Pakis Aji, Jepara. (n.d.). 2020.
Ulya, H. N. (2020). Alternatif Strategi Penanganan Dampak Ekonomi Covid-19 Pemerintah Daerah Jawa Timur Pada Kawasan Agropolitan. El-Barka: Journal of Islamic Economics and Business, 3(1), 80–109. https://doi.org/10.21154/elbarka.v3i1.2018
Widiastuti, N. A., Zainudin, A., Dhabitha, ;, Filza, L., Ahmad, ;, Prayoga, P., & Muzakki, ; Ahmad. (2022). Pelatihan Digital Marketing Berbasis Instagram di CV. Karunia Barokah Jepara. Abdimas Universal, 4(1), 28–33. http://abdimasuniversal.uniba-bpn.ac.id/index.php/abdimasuniversalDOI:https://doi.org/10.36277/abdimasuniversal.v4i1.155
